Our Story

Founded by Kristin Cavallari in 2017, Uncommon James started out with a simple mission — create affordable jewelry that elevates personal style. This pushed us to create a mix of styles ranging from dainty chains and everyday hoops, to bold pendants and statement pieces. Over time, we also launched Vermeil and Sterling Silver collections for those who want luxurious, investment pieces that are still on the affordable side. We’ve also become known as the destination for personalization and custom gifts with complimentary engravings, initials, and zodiac jewelry.

From re-imagining the classically masculine signet ring, to designing a hoop that defies its own shape, we turn the expected into the unexpected with affordability in mind. Every piece stands out on its own, but also plays well with others — whether it’s paired with a corresponding layer or something from your personal collection.

Of course, we didn’t just want to stop there. We also created Uncommon Lifestyle which is home to our candles, kitchenware, apparel, and more. Then in 2021, we launched Uncommon Beauty — creating a clean skincare line you can feel good about using every day. Starting out with the basics, we created a 5-step routine and then expanded into more specialized products that take skincare to the next level. Continuing to build on our mission to elevate personal style and promote a clean lifestyle, we launched our first fragrance in 2024. Hard Feelings Eau De Parfum is a complex and sensual scent that’s EWG Verified, Leaping Bunny Certified, vegan, and is backed by 100% ingredient transparency.