Founded and creatively directed by television personality and fashion entrepreneur Kristin Cavallari, Uncommon James is a collection of timeless, effortless and sophisticated jewelry for women on-the-go. Inspired by her wide array of life experiences, travel and exposure to fashion from around the world, Kristin saw the need to create a jewelry brand that is both versatile and affordable for women of all ages and backgrounds. Embodying her own sense of style, Kristin designed pieces that are feminine with edge, classic, yet trendy, and simple – with a pop of personality.

Made of delicate metals and gemstones, Uncommon James jewelry is crafted to seamlessly transition from day to night. Whether worn alone, layered with coordinating pieces from the collection or paired with jewelry from her own closet, UJ jewelry can be customized to showcase each UJ babe’s unique style and individuality. Each piece in the collection ranges from $38-78.

With a flagship store in Nashville, Tennessee, notable retail partnerships worldwide and a corresponding television show that has catapulted the company into the international spotlight, the brand is rapidly becoming a “go-to” for the modern woman.


Born in Denver, Colorado and raised in Laguna Beach, California, Kristin Cavallari is a renowned television personality, fashion designer, New York Times best-selling author, cook and a mother of three.

After spending several years in front of the camera on popular shows Laguna Beach and The Hills, Kristin discovered her newfound passion for fashion and design. While she remained involved in entertainment projects, including her appearance as a celebrity dancer on Season 13 of Dancing with the Stars, Kristin yearned for more opportunities to use her creativity and her innate sense of style.

In 2012, Kristin partnered with global shoe company Chinese Laundry and released her debut collection, Kristin Cavallari by Chinese Laundry. Designed by Cavallari and sold at retailers worldwide, Kristin knew she had tapped into her deeper calling. After several successful partnership opportunities, Kristin craved the creative freedom and fulfillment of founding her very own company – and in 2017, Uncommon James was born.

Uncommon James – inspired by her daughter’s unique name – was founded on Kristin’s desire to design a collection that was simple, sophisticated and affordable for women of all ages and incomes. Her designs can best be described as feminine with an edge, classic, yet trendy and understated with a pop of personality.

With the opening of her flagship store in Nashville and the debut of her reality show, Very Cavallari, on E!, Uncommon James has become a globally-recognized and sought-after brand.

Due to the popularity of her initial line, Kristin decided to launch Uncommon James Home – a collection of chic, contemporary home good items, inspired by her combined love of cooking and style. In November 2018, Kristin launched Little James, a children’s clothing line. Inspired by her own kids’ busy lifestyles, the collection includes functional, fashion-forward and eco-friendly threads for “little dreamers.”

In addition to her work as a designer and fashion founder, Kristin has had incredible success as an author and creative entrepreneur, making the New York Times best-selling list on two occasions for her book Balancing in Heels: My Journey to Health, Happiness and Making It All Work (2016) and her first cookbook, True Roots (2018).

When she is not busy managing the operations of her business or making appearances at major award shows and entertainment events, Kristin is happy in the comfort of her Nashville home with husband, former NFL quarterback, Jay Cutler, and their three children.